The Background
Physicians, nurses, mental-health professionals, community advocates, and sickle cell warriors came together in San Jose for the 17th Annual Sickle Cell Disease Educational Summit and Cayenne Wellness Retreat—an event dedicated to advancing knowledge, strengthening community, and uplifting the voices most impacted by sickle cell disease.
Sickle cell remains one of the most painful and under-resourced conditions in modern healthcare, requiring not only clinical expertise but deep compassion and cultural awareness. Our team approached this project with that same level of intentionality. From pre-production to on-site coverage, we ensured every story, conversation, and shared experience was treated with dignity, accuracy, and care.
Throughout the retreat, we documented the powerful discussions, the transformative workshops, and the emotional moments of connection that make this event so essential for the sickle cell community. Our goal was to create daily recap videos that were as energizing and informative as the summit itself: capturing not just information, but the spirit of healing, empowerment, and joy that filled each room.
By highlighting the camaraderie between attendees and the tireless work of Cayenne Wellness, we transformed these moments into long-lasting, high-quality content that will continue to uplift the community long after the event. Our coverage celebrates the resilience of sickle cell warriors and the incredible dedication of the professionals who advocate for better care, better research, and better outcomes every day.
Event Documentation
Photography
Videography
All Audio Visual
Interviews
AV Support
Live Stream
Project Type
The Ask
For the 17th Annual Sickle Cell Disease Educational Summit and Cayenne Wellness Retreat, our team was entrusted with capturing the heart, impact, and energy of the entire experience through a full suite of creative and social content. We managed real-time social media coverage, ensuring attendees and online audiences stayed engaged with updates, highlights, and inspiring moments throughout the event. Each day, we produced polished daily video recaps that distilled the most meaningful sessions, conversations, and community interactions—allowing participants to relive the experience and giving those who couldn’t attend a window into the Summit’s powerful atmosphere. We also conducted and filmed testimonial interviews that spotlighted patient stories, professional insights, and the transformative role Cayenne Wellness plays in the sickle cell community. To encapsulate the event as a whole, we created a cinematic recap film that elevated the retreat’s essence—its joy, its vulnerability, and its collective strength—into a lasting piece of visual storytelling. Together, these deliverables provided both immediate engagement and long-term assets that will continue advancing awareness, education, and empowerment across the sickle cell community.
What We Handled
The Newviews Agency served as Cayenne Wellness’ full scale media and creative partner for the 17th Annual Sickle Cell Disease Educational Summit and Wellness Retreat, ensuring every moment on stage, in sessions, and throughout the community experience was captured with precision, care, and artistry.
We handled
Social Media Management // Daily Video Recaps // Testimonial Interviews // Cinematic Event Recap // On Site Project Coordination
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Real Time Social Storytelling: We provided continuous social media coverage throughout the Summit, capturing meaningful moments, uplifting highlights, and key takeaways in real time. From behind the scenes content to session spotlights, our team kept both attendees and online audiences engaged throughout the event.
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Daily Recaps That Informed and Inspired: Each day, our social content team captured panels, breakout discussions, wellness activities, and community interactions from multiple angles without disrupting the flow of the conference. We then transformed this footage into polished daily recap videos, edited on site and delivered within hours, giving attendees immediate access to the day’s most powerful moments.
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Testimonial Interviews With Heart: We conducted and filmed a series of testimonial interviews featuring physicians, caregivers, advocates, and sickle cell warriors. These stories provided an intimate look at the impact of the Summit and highlighted the vital work Cayenne Wellness continues to champion.
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Cinematic Event Recap: To encapsulate the full spirit of the experience, we produced a cinematic recap film that blended emotion, community, and education into a compelling piece of storytelling that serves both awareness and long term outreach.
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Efficient High Quality On Site Editing: With footage constantly flowing in from multiple rooms and activities, our editors worked in real time to assemble clean, vibrant, high quality content. By leveraging both event captured assets and visuals provided by Cayenne Wellness, we produced educational and promotional content that was delivered quickly without ever compromising quality.
From the first welcome session to the final goodbye, The Newviews Agency delivered a seamless, efficient, and thoughtful production process, ensuring that every essential moment of the 17th Annual Summit was documented, elevated, and preserved.
Our team was also tasked with capturing daily recaps and testimonials, both filmed and edited on-site. We made it our mission to capture the emotions of the conference — joy, camaraderie, perseverance — through dynamic end-to-end video production.
Never sacrificing quality for speed, The Newviews Agency delivered high-quality video content fully produced and edited on-site each day.
Cinematic Event Documentation
Our approach to documenting the 17th Annual Cayenne Wellness Summit centered on capturing the emotion, humanity, and energy that defined the event. Rather than simply recording what took place, we set out to create a cinematic visual narrative that allowed viewers to relive the most meaningful moments. Using multi camera coverage and fluid movement, our team captured the Summit from multiple perspectives, remaining fully present during breakout sessions, wellness activities, panel discussions, and community interactions. This intentional approach allowed us to gather natural and candid visuals that reflected the true spirit of the attendees and the power of the sickle cell community.
Once each day concluded, our production team began shaping the footage into a cohesive and emotionally resonant film. We blended intimate moments with larger gatherings, highlighting the voices, stories, and shared experiences that made the Summit so impactful. The final cinematic recap serves as both a record and a tribute, preserving the heart of the event in a way that can inspire, educate, and connect audiences long after the closing session.
Photography
Our photography team approached the Summit with the goal of capturing the essence of every moment in a way that felt natural, warm, and true to the spirit of the event. We documented keynote presentations, breakout sessions, wellness activities, and candid interactions with an emphasis on authenticity and emotional depth. From portraits of attendees and speakers to vibrant images of community engagement, each photo was carefully composed to highlight the resilience, joy, and connection that define the sickle cell community. The resulting gallery provides Cayenne Wellness with a powerful collection of images that can be used for education, outreach, social media, and long term promotional efforts, ensuring the visual impact of the Summit endures well beyond the event itself.
Testimonials
For the testimonial video, our team created a seven minute recap that centered the voices and lived experiences of the sickle cell community. We conducted interviews with physicians, caregivers, advocates, and warriors, capturing honest reflections on the Summit’s impact and the ongoing work of Cayenne Wellness. These conversations were woven together with event footage to create a cohesive and emotionally powerful narrative that highlights both the challenges and the triumphs within the community. The final video serves as a meaningful piece of storytelling that honors each participant’s perspective while providing Cayenne Wellness with a compelling tool for advocacy, education, and outreach.
Social Media Content
Our social media team provided continuous coverage throughout the Summit, capturing key moments and sharing them in real time to keep both in person attendees and online audiences engaged. We highlighted powerful quotes, behind the scenes interactions, wellness sessions, and speaker insights, creating a steady stream of content that reflected the energy and purpose of the event. By blending quick turnaround video clips, impactful photos, and thoughtful captions, we helped Cayenne Wellness expand its digital reach and maintain a strong presence throughout the four day experience. This real time storytelling allowed the Summit’s message to extend far beyond the venue and continue inspiring the wider sickle cell community.
Social Media Vertical-First Creative
Short-form content engineered for mobile audiences; optimized for attention, engagement, and conversion.