The Background
When Rob Brown made the switch from finance to commercial real estate, he did so with the goal of supporting local business and the community at large. Our approach was to create beautiful engaging graphics and social content that highlights Rob's role in the community. His goal is not just to close deals but to tell the stories of the entrepreneurs behind each property, showcasing their contributions to the vibrant local economy.
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Newviews Productions was tasked with not only enhancing Rob's digital presence but aid his mission of bettering the community. Through tailored media production and strategic marketing, we're helping Rob Brown achieve his goal of building a stronger, more connected community, one property at a time.​
Project Type
Campaign Development
Social Media Management
Social Strategy
Content Creation
Copywriting
The Goals:
Tell Local Stories.
Sell Real Estate.
Educate.
The Results
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Our Process
We understood the profound impact of digital engagement in today's world. Our team devised a strategic social media plan tailored to the growing trends across the country and unique needs in Richmond City. Through curated content, targeted ad campaigns, and interactive posts, we aimed to not only amplify Rob's brand presence but also drive tangible results in his digital presence and commercial real estate sales. By leveraging analytics and real-time feedback, our efforts sought to transform virtual interactions into real-world sales for Rob.
Switching Gears
Our tactic for increasing Rob's digital presence involved translating his vibrant personality to his digital persona. To accomplish this we focused on creating simple but stimulating graphics, highlighting his passion for educating the community about commercial real estate. Initially, we used vibrant, eye-catching colors, to stand out amongst the sea of commercial real estate posts.
However, after analyzing real-time feedback as well as Rob's goals for his social pages we switched gears. We met Rob's request for a softer, video-content based digital presence, with strategic video production as well as revitalizing his color palette. This shift allowed us to craft a more authentic and approachable online presence that truly reflects Rob's commitment to both his clients and the community.
Graphic Design
We devised a strategy that centered on creating a digital presence that was both visually captivating and deeply informative, emphasizing Rob's unique blend of market expertise and community commitment. Each graphic was designed to represent Rob's expertise while visually engaging the audience. This approach transformed his online presence, making it a powerful tool for connecting with clients on a personal level, and demonstrating that in commercial real estate, relationships and storytelling are just as important as the numbers.
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Our choice to focus on high-quality, thoughtful design helped us to build a strong brand identity for Rob. This strategic approach allowed Rob to expand his audience beyond the Richmond community, as the visual narrative of his social platforms engaged a variety of viewers. By combining strategic content with a refreshed, approachable visual style, we helped Rob carve out a distinctive space in the digital landscape, reinforcing his reputation as a knowledgeable, client-focused commercial real estate professional.
Short Form Video
In an age where attention spans are shrinking, we pride ourselves on delivering capitavating video content. We achieved Rob's goal of educating the community on commercial real estate through fresh, invigorating short form video content. Our approach allowed us to make the most of the content we produced with Rob, by repurposing his long form content, into bite-sized clips optimized for social media. This strategy not only maximized the reach and impact of Rob's messaging but also ensured that his expertise in commercial real estate was accessible to a wider audience. By tailoring the content to suit various platforms, we were able to engage viewers across different demographics, driving higher engagement and establishing Rob as a go-to authority in the industry.
Long
Form
Content
In a market where deep insights and authentic connections matter, we focused on elevating Rob's long-form content, particularly through his "Brick by Brick" podcast. This series spotlights local business owners, deepening Rob's connection to the community. This series became the cornerstone of Rob's digital strategy, further highlighting Rob's passion for educating and connecting with the community. The podcast format enabled us to build a narrative around each episode, creating a rich, immersive experience for listeners. This approach positioned Rob as a thoughtful connector in the community, fostering relationships and building trust with a broader audience, all while reinforcing his brand as a knowledgeable and community-focused real estate professional.
Selling Commercial Real Estate
Rob's passion and dedication for his community was reflected in every step we took for his digital presence. Our goal, was to not only increase his presence, but to help achieve tangible results in his profession. As a commercial real estate agent, Rob has sold over $1.7 million dollars in real estate since partnering with us. Our team worked tirelessly to develop riveting online social content that boosted his engagement and created a window of opportunity for Rob to sell commercial real estate. The engaging narrative storytelling, coupled with modern graphics created an audience for Rob's educational, inspiring content as well as an audience for selling his real estate.
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