The Background
The Newviews Agency partnered with Team Excel to develop their brand into a motivational experience that reflects their extraordinary work. We were asked to refine the core messaging of the brand, with the goal of enticing institutions and organizations to utilize Team Excel's services. With this in mind, we initiated market research, as well as began consulting services for Team Excel.
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Once we established the key values of the brand, we coordinated with Team Excel to create and deliver stunning digital assets to be used for their website and promotional purposes. The captivating creative content we delivered showcased the origins of Team Excel, relating their expertise to real-world solutions for their clients. Our video content also served to build the brands image and credibility through deeply moving testimonials, further bonding Team Excel to their clients.
Project Type
Social Storytelling
Copywriting
Campaign Ideation
Video Production and Content Creation
Photography
Digital Campaign
Marketing
Brand Ideation
Consulting​
The Goals:
Consult.
Enhance.
Motivate.
Our Process
Our team worked in phases, prioritizing the brands messaging before beginning production of creative content. It was imperative that we developed a deep understanding of Team Excel's goals and motivations before we could accurately shape and refine their branding. This work allowed us to create video content perfectly aligned with Team Excel's mission.
Project Overview
As Team Excel began their journey in refining their brand messaging, they looked to us to guide the process. Our team started the consultation process by thoroughly researching current market trends, competitors, and Team Excel's current work. This allowed us to develop a meaningful review process in which we were able to accurately verbalize and create content based on Team Excel's aspirations for their business.
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We then utilized our research to build-out captivating video content that spoke to the brands ideals, and enhanced image. Our team focused their efforts on developing two videos complete with impactful motion graphics, and expertly shot interviews. The content we created reflected both Team Excel's products, but also the impact they have on their clientele. By focusing on the results of Team Excel's work through dynamic testimonials, we directly connected withy their audience, raising engagement and intrigue.
Brand Introduction
Our first task was to reinvigorate Team Excel's brand, providing pertinent information for those curious about their product. The introduction video features modern, stylized motion graphics that enhance the dialogue present in the video. Accompanied by our expertly produced interview, this video serves as a beautiful introduction into Team Excel's product and capabilities.
Testimonials
At the core of Team Excel's message, is the real-world impact they have on their clients. We reflected this through testimonial video that captured the joy and prosperity Team Excel creates through their product. Our video appeals to the ethos of the speakers, further connecting to the audience to Team Excel's mission.
It's just what we do
At The Newviews Agency we design, deliver, and succeed every step of the way. Our work with Team Excel is a testament to our digital production prowess, captivating our audiences by capturing the emotions, dialogue, and information needed to make the most impact.
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