The Background
The Newviews Agency partnered with Marco’s Pizza of Central Virginia and The Salvation Army of Richmond to bring their shared mission of community impact to life through a powerful Christmas in July campaign. Marco’s approached us with a clear goal: create a promotional piece that would inspire generosity, drive in-store participation, and showcase how a simple act of Adopting an Angel could make a meaningful difference for families in need across Central Virginia. Our role was to translate that mission into a compelling visual story that moved people to both give and engage.
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We produced a high-energy, heart-forward promotional video that captured the spirit of the partnership and the joy behind the initiative. The creative centered on the message “Give Big. Eat Bigger.”, highlighting how customers could Adopt an Angel at participating Marco’s locations and receive a free large specialty pizza in return. Through dynamic visuals, community-driven storytelling, and a warm, celebratory tone, the content emphasized that generosity doesn’t have a season, and that doing the most good can happen anywhere, even inside a pizza shop.
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At the core of this campaign was impact. The content empowered Marco’s and The Salvation Army to reach new audiences, increase participation in the Adopt an Angel program, and strengthen their presence as pillars of community support. More than a promotional video, this project amplified a cause, mobilized generosity, and reinforced the power of creative storytelling to turn everyday moments into opportunities for meaningful change
Project Type
Social Storytelling
Copywriting
Campaign Ideation
Video Production and Content Creation
Photography
Digital Campaign
Marketing
Experiential Marketing
Drone Operation
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The Goals:
Increase Donations.
Elevate the Marketing.
Strengthen Awareness.
Our Process
This project moved fast. We had just 72 hours to take the idea from concept to finished campaign, so our process had to be focused and intentional from the very start. Instead of a long discovery phase, we jumped straight into conversations with leadership and the team to quickly understand their goals, the heart of the initiative, and the audience we needed to reach. From there, we shaped a clear creative direction built around real people, real moments, and a message that felt genuine and easy to connect with.
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Our crew moved immediately into production, capturing authentic visuals and interviews that reflected the energy of the school and the stories that matter most to families. As soon as cameras stopped rolling, post-production began just as quickly. We refined the edit, tightened the message, and formatted the final assets for digital and social platforms — all within that 72-hour window. The result was a campaign that felt thoughtful and polished, even under a rapid turnaround, and gave the school strong, effective content to immediately support enrollment and brand growth.
Social Media Content
Behind The Scenes
From location scouting to motion graphics, this project was a collaborative effort. Explore how our team brought vision to life—one frame at a time.
Our seamless and efficient work was made possible by the comprehensive preproduction work we completed prior to shooting. With everyone working to establish creative ideas and manageable workload delegation, we were able to plan every detail of our day. This unity was key to creating a beautiful piece of content, but also in establishing timelines ensuring success.
It's just what we do
At The Newviews Agency we don’t just build campaigns we build beautiful results that can stand the test of time. Our work with Marco's is a clear testament to the level of creative and efficient work we provide.