
Institutions & Public Impact

Sentara Health Grassroots PR & Marketing Partnership
We challenged ourselves to elevate Sentara Healthcare’s presence by weaving their longstanding commitment to community health into the heart of Richmond. Through a deeply strategic, community-driven approach led by Newviews Connects, we crafted a narrative that resonated with trust, compassion, and accessibility.


VCUarts "The Making of an Artist"
The Newviews Agency partnered with VCUarts to concept, produce, and distribute The Making of an Artist, a cinematic student story following fashion student Makai Gillis and her creative journey leading into her time studying in Italy. Our team led the project from concept to campaign rollout, handling production, creative direction, organic social media, paid media, and distribution strategy. The result became the most viewed video in VCUarts YouTube channel history, with more than 75,000 views across platforms.












